Create Stories
After setting up both campaign and format, you can begin the process of setting up a story,
A format can have as many stories as associated with it as you want. Stories are the actual dynamic ads and are 100% customizable. Stories are what the end-users will be shown.
A) Select the format you want to add a new story to.
Stories have 3 main components that need to be defined: Story Data, Video, and Widgets.
- Story Data
Story Data define the main settings of the story you are creating.
A) Assign a name to your new story in a "Status_Format_Publisher" form to facilitate easier tracking.
- Example: Not Aware_Masthead_NYT
B) Select a background image URL (you can choose from the assets you have already uploaded or upload new ones). Background Images are displayed in the ad's background.
C) Choose Workflow status. "Draft" will save your story without publishing it, "Published" will make the story go live right after saving it.
D) Context allows you to select which context of the rules engine of the campaign will trigger the story you are creating. To be defined if you're personalizing the consumer journey.
E) Through Rules Engine drop down list instead, you can select the rules engine at story level. This will enable to personalize the single events within the story.
F) Through Game option, you can define a gaming option for your story by selecting one of the many available.
Video
The video you choose will become the main asset of your story. This could be a traditional video or an animated background to use a base for animated copy and overlay.
A) You can select a Thumbnail that will appear when your video is paused. If none is selected a thumbnail will generate automatically.
B) Under Playback Type select "VOD" if you want your video to start with a one-click or "Live" if you want the video to start automatically.
C) Select a title for your video.
D) Select a Video (you can choose from the assets you have already uploaded or upload new ones).
E) Hit Save to save the story you just created.
Widgets
After defining Story Data and Video, you can further customize your story by adding widgets to the story.
Connected Stories offer a different varieties of widget that can be implemented in your story. Users can interact with widgets and that's what make a story dynamic.
For a list of widgets available and how to set them up visit the Widgets Section.