Reach, Frequency and User Journey

Below you can see the list of charts related to Reach and Frequency dashboard.

Reach and Frequency, contains information about the unique users visitations of the campaign, which includes, the number of unique users seen the campaign, and the number impressions, unique users have done.

Filter Level

This filter chart, defines the level of information we want to receive. By default is it set to campaign_level, meaning all the charts informations are related to the level campaign, for example, the number unique users, have visited this campaign.

The filter level chart can be used to show information also in the level of formats inside the campaign. For example all the unique users visited the specific format. Notice that, one impression of a unique user in the level of format, is not necessary the same in the level of campaign, because he or she could have seen an other format of the campaign and done impressions there.

Unique Users

As the name suggests, this chart is responsible for providing the total number of unique users whom had impressions on the related campaign. we can user the filter level chart, to filter this data in the level of format.

As the title suggests, “ Unique Users for number of Impressions”, the chart shows, the number of impressions that unique users have done. To analyse more, we can see from the sample chart that more that 3 million unique users have done 1 impression, less than 500k unique users have don 2 impressions, and go on.

Notice that, for example, the number of unique users users that have done two impressions are not aggregated with the number of unique users that have done one impressions, in this chart.

Average Frequency

Average Frequency shows the average of the number of impressions that each unique user has done.

Notice that, there could be possible to have users, have done multiple number of impressions, which will increase the total average frequency number.

Average Frequency format is responsible for showing the Average Frequency for each format in the related campaign.

Even if campaign_level is chosen on the Filter Level chart, the Average Frequency Format, shows information on the level of formats of the campaign.

Below you can see the Charts related to User Journey Format.

As we know, the journey of users inside a campaign of connected-stories platform is consisted of states. It starts with a state and ends with a state. These states change if the behaviour of the user matches the pre considered actions.

It is very important to notice that, in this dashboard the end context of the user is considered, which means, the stage that the user is currently is, at the end of it’s latest impression.

Stage Filter

when choosing your preferred stage from Stage Filter, the whole dashboard data will be filtered according to chosen Stage.

Unique Users for Stage

As the chart title and axis suggests, we can see the number of unique users in a specific stage of their journey.

Users CT by Stage

This chart defines the percentage of clickthroughs made by users while they were in a specific stage. The Y axis is the percentage of Clickthroughs and the X axis is the data being grouped by stages

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Users State By Device

Different devices are marked with a specific colour in this chart. If you move your mouse over the chart, you can see the number of of devices that are in the specific stage of their journey.

Unique Users by Device

As the title and the chart shows, this chart explains the percentage of unique users per total number of impressions according to the distribution of their devices.

Drill Down Unique Users

In this chart, the data is grouped by stage and device, so for each group of stage and device, it shows the number of unique users and the number of unique user's clickthroughs.

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