Real-Time Optimization

Owned by Tommaso Vaccarella
Last updated: May 29, 2023 by Claudio Vaccarella

Agile advertising calls for a rapid, transparent and adaptable process that allows marketers to measure and apply learnt insights without having to go back to square one. Connected-Stories is built to provide an advertising marketing technology solution that improves the overall speed, predictability and adaptability of your advertising campaigns to effectively meet the needs of your target audience.

Connected-Stories is the first solution to use artificial intelligence to build personalized content sequences in real-time. 


OPTIMIZE CAMPAIGN USING REAL TIME DATA

After publishing your campaign, you can view real-time reports through the analytics dashboard. Where you determine your live campaign's performance and effectiveness against its defined objectives. Based on that, you can immediately apply your learnings and refine your strategy further.

You can tweak your campaign approach as many times as you want without having to change any tags and re-traffic, seek approvals or wait for the end of the campaign to do so.  

There are 3 main ways you can optimize your campaign:

A.  SEQUENCE OPTIMIZATION

  • Your campaign is composed of different sequences based on the user interaction with your ad element(s).  
  • Connected Stories shows which of these sequences is performing the best.
  • You can immediately disregard the low performing sequences to focus your strategy on the most effective one.

B.  CONDITIONS OPTIMIZATION

  • Each sequence follows conditions according to the interaction(s) with your ad elements.
  • Connected Stories identifies which of your conditions make the most effective interactions with your target audience.
  • You can adjust the parameters accordingly to accommodate the actual consumer behavior.
  • Conditions Optimization can be done both with the Journey Designer, (click here to see Journey Designer Conditions) and the Storyboard, (click here to see the Storyboard Conditions).

C.  CREATIVES OPTIMIZATION

  • The ad material change can be as simple as color, copy or image changes.
  • Connected Stories shows in real time which of your ad version(s) has positive, negative or no effect with your market.
  • Modify the campaign to make use of the version best works with your user.


NEXT STEP: C-S Analytics >>