Below is the ideal workflow for creating a campaign using Connected Stories NEXT in 4 easy steps:
1) STRATEGY PLANNING: Define the Consumer Journey
Thanks to Connected Stories NEXT Journey Designer, you can define all the stages of the consumer path and how to transition from one stage to another. It's good to create this journey first so you can create a successful ad campaign.
To see how to set up a sequence see the Journey Designer section.
To learn more on how to use the Storyboard, visit the Storyboard section.
2) FORMAT CREATION: Build Your Stories
Collect, gather or create the needed assets for your campaign sequence as defined in step 1.
Upload your identified assets (videos, images, etc.) that will be used for your story into the Connected Stories NEXT Asset Gallery.
(graphic with asset gallery)
After uploading your creative assets, you can begin to build your stories! The story creation process is organized into two main steps:
1. Add a Campaign: The campaign houses all your interconnected ads. In each Campaign you'll be able to add as many formats and stories as you want;
To Add and Campain:
Click on "
" to start creating your new campaign"Name" your campaign so that you will always be able to recognize it
Select the "Industry" that your brand best fits into
Enter the amount of "Impressions" you hope to attain
.Add a "Start Date" and an "End Date" of your campaign
2. Add Stories: Stories are the individual ads that you can create and enhance; stories are what users will end up watching. Each story will serve a different purpose at each stage of the consumer journey. Once editing your stories, Connected Stories NEXT offers a variety of widgets that can be added to make stories more dynamic and engaging, .
Click on "
" to create a new story"Name" your new story
Select the "Placement" that will support your assets
Enter the amount of "Impressions" you hope to attain
To see a more in-depth explanation of how to set up and edit a story visit the Stories section.
To see a complete list of the formats supported by Connected Stories NEXT and how to set them up visit the Ad Formats section.
3) ADS DELIVERY: Ad Export
Once you created all your stories within a campaign, the C-S NEXT platform also allows you to generate ad tags and deliver them to any ad server and/or exchange to easily traffic your new Connected-Stories NEXT campaign.
Connected-Stories NEXT provides different exporting options for its units:
HTML5/JS Tag: traffics stories in a dynamic way. Using this tag, you will be able to benefit from Connected Stories NEXT widgets and message sequencing
JavaScript Tag: provides a higher level of interaction on the ad unit such as an expandable unit
VAST/VPAID Tags: compatible with Video Players. Only used for Preroll and Fullscreen video formats
MRAID Tag: used for interactive ads within any kind of mobile app
Tracking Pixel and Click Command Tag: tracks impressions and clicks for any unsupported third-party redirects.
To learn more about generating ad tags see the Ad Export section.
4) CAMPAIGN MONITORING: Real-Time Optimization
Connected Stories NEXT allows you to effortlessly analyze and optimize your strategy and creativities at any point in time during your campaign. We make data available to you the moment your campaign goes live so that you can see which formats, stories, and sequences are yielding the best results.
When your campaign goes online, the status on the Campaign page will be set to "Live". Once that campaign is over, the status will be changed to "EXPIRED".
To learn more visit the Real-Time Optimization section.