Machine Learning and Hyper-Personalization

With our pre-trained ML model into our Personalization System, NEXT makes the automation & delivery of hyper-personalized ads a scalable, secure, and an accessible reality.

Each model is associated with an industry or vertical (fast food, telecommunications, retail, etc.) and trained on billions of fresh data points, optimizing it for efficiency and hyper-personalized ad delivery. The Machine Learning model is a probabilistic model, a shift away from a more rules-based one.

Trained on billions of fresh industry data points, it manages thousands of consumer behavior signals (context, creative engagement, how the ad is built, etc.).

It weighs their value to develop thousands of possible personalization outcomes.

It takes the Personalization System from a rules-based model hand-built to deliver pre-set creatives and impossibly manage hundreds of variations;

To a pre-trained model that manages thousands of data signals and automatically develops every possible creative outcome with no manual effort or error;