STUDIO COMPONENTS
Template
Widget
Timeline
Properties
Live Preview Suite
Template
Start designing your content with our library of templates. Choose from a variety of predefined layout templates that you can easily customize by editing any element and adapting it to your design.
Widget
Connected-Stories offers a wide range of interactive widgets, each with specific features and settings.
Video: This widget allows for the integration of video assets, ad footage, or brand hero videos providing a powerful tool for visual communication.
Image: Ideal for backgrounds, logos, and product showcases, the Image widget allows you to effectively emphasize key visual elements of your campaign.
Button: An essential element for Call to Action (CTA), the Button widget is designed to capture attention and entice users to take specific actions.
Text: This widget not only provides a space for informative text but is also designed to host targeted Call to Action, helping to drive user interaction.
Gallery: A powerful tool to display a wide range of products in an attractive and organized way, the Gallery widget is essential for detailed presentations of different products.
Sidebar: The Sidebar widget allows products or information to be presented sequentially in an orderly manner, offering a structured approach to displaying content.
Hotspot: This widget is designed to capture users' attention by directing them to specific elements within the creative content.
Scratch: The Scratch widget adds an element of interactivity, allowing users to discover hidden items such as discount codes and unreleased products.
Speedtest: This tool is used to capture data on Internet speed, providing relevant information for the technology and telecommunications industry.
iFrame: To include external web content directly into the content made using Connected-Stories technology.
Countdown: a useful widget to generate anticipation and anticipation for new releases or discount periods.
Calendar: Adds an interactive calendar that displays crucial dates and also allows users to set reminders on their devices, providing an effective way to stay engaged.
Weather Conditions: This widget allows you to integrate weather reports within the creative and contextualize the message.
QR Code: Bridging CTV and smartphones, the QR Code widget eliminates the division between desktop and mobile, providing an interactive experience for users.
Maps: Useful for drive-to-store retail and the automotive industry, the Maps widget allows interactive maps to be integrated to enhance the user experience.
Feed Gallery: Widget designed to integrate and display a brand's proprietary product catalog dynamically. This widget provides the ability to interactively present a series of product images directly from the creativity catalog feed, following specific presentation rules.
Slider: Ideal for visually showing the change or status of a piece of content, the Slider widget offers an effective way to present a before-and-after.
Form: Ideal for lead generation and first-party data collection, the Form widget simplifies the process of interacting with users.
Range Slider: This widget offers users the ability to select a range of values via a slider, creating emoji sliders or numeric ranges as numeric value simulators.
Timeline
In C-S Studio everything is built on the basis of a system of editable layers in the timeline in which you can decide the entry or exit of widgets and the order of the layers. All widgets placed in the building area (canvas) will appear on the timeline. In addition, keyframes can be set in the timeline by double-clicking on the layer of a widget, which allows adjustments of widget position and size during creative runtime.
Through the 
Storyboard Conditions, the layering system, within the same story, also allows for the setting of delivery rules to make creativity more dynamic by leveraging a set of conditions to define which layers/widgets to present to different users. Examples of the most commonly used context conditions are the User Device Conditions, which customize the user experience based on the device or platform they are using, or even based on their geographic location context; the User Date/Time Conditions, which plan content delivery based on time variables; and the User Behaviour Conditions, which adapt the user experience based on their actions and interactions.
Properties
The Studio Properties tab allows you to adjust several settings changing the appearance of a widget. The properties tab automatically populates with specific properties depending on the widget being edited and selected.
Customize the style of each widget: Adjust the size, colors, animations, hyperlinks, and more to personalize your audience experience!
Live Preview Suite
Connected-Stories' Live Preview Suite (LPS) constitutes an advanced set of tools designed to provide a real-time view of changes made and to facilitate the creation of highly customized advertising campaigns. This suite, which is essential within Connected Stories, not only improves collaboration among the various figures involved in a multi-tenant process, but also ensures immediate feedback for possible revisions.
The Live Preview Suite offers users an advanced, interactive environment for creating and managing unconventional content. One of its strengths is its ability to provide precise control and detailed insight into the creative process, enabling a preview simulation of dynamic content behavior once it is live.
The suite is powered by several collaboration tools that further enhance its efficiency:
Comments: Users have the opportunity to post comments related to the creative, specifying particular parts of the story or moments in the timeline. Comments can be replied to and marked as completed; all comments are collected in the "Comments" tab on the right side of the screen.
Progress Status: Progress status can be marked for each story, with options such as "draft," "pending review," "change request," and "approved," ensuring effective management of the creative process.
Mobile Preview: This tool allows you to visualize how the story would look on a mobile device, ensuring that the content is optimized for all platforms.
QR Code: It generates a QR code that can be scanned with a mobile device to preview the story directly on it, simplifying the review and sharing process.
Journey Designer: By clicking on the icon, the decisioning tree view opens, allowing you to control all of the delivery variables and related stories linked to them, thus optimizing content customization and distribution.
With these advanced features, Connected Stories' Live Preview Suite proves to be an indispensable tool for creating and managing effective and highly personalized advertising campaigns, offering a seamless collaboration experience and ensuring optimal results for users.