Distribution

Distribution takes place in the Ad Export panel , which can be accessed from the Generate section or within the studio . The process may vary depending on the delivery channel:

For ADS and Owned Media formats, you can use a full redirect tag. In contrast, for traffic on Google Ads, Social, and YouTube, you have the option to download your content for distribution or utilize connectors for direct uploads to the various platforms.

Open

Distribution

In the first scenario, the Connected-Stories tag is a VPAID file (or JavaScript code) that delivers ad units on publishers' digital properties. After the tag is uploaded to the client's page or through an ad server or DSP, the advertising content is displayed in Full-Redirect mode. If the decisioning system is activated in the Automate section, the platform automatically processes content management rules in real-time, selecting the most suitable creative based on established criteria.

The Connected-Stories platform features an advanced personalization system powered by artificial intelligence and machine learning, designed to enhance the personalization of video advertising content. This system utilizes pre-trained models built on billions of data points to optimize campaigns and efficiently deliver hyper-personalized creatives. This approach minimizes manual errors and enhances advertising performance by analyzing thousands of user behavioral signals, including context, interaction with the creative, and various other variables.

In the second scenario, if you want to export formats for Google Ads, Social, or YouTube, simply navigate to the specific Export section

Open

and select the appropriate option for the content you’re creating. After an initial rendering phase, you can either upload the content in bulk to the channel by activating the connectors or download it directly to your device. For further details, please consult the Guide.

CLICK AND IMPRESSIONS MONITORING

Our tracking pixels and click command tags can be linked to a format hosted on the publisher's servers and transmitted directly through those servers.

This way you can get a complete picture of what happens on the page after the user has abandoned the ad by clicking on it.

3RD PARTY TRACKING

To provide full transparency to customers, Connected-Stories allows third-party tracking to be associated with any format present during traffic. This is done with the inclusion of 3rd Party Pixels.

Example

In addition, it is possible to place a set of tracked URLs on each creative, or if preferred, on each component(Widget) in the creative. Often this second case is useful to have different landings for different products represented.

Let us list an example of a tracked URL

Ad Verifiers

Other vendors

Connectors

With the connectors, you can directly upload the content you create in Connected-Stories to your digital channels using APIs.

Currently, the supported integrations include Google Ads, YouTube, and DV360.

To connect your accounts, follow these steps:

1. Access Settings: From the main page, open the menu in your user profile and select “Account Settings.”

2. Configure Integrations: In the side menu, click on “Integrations” and link your account to the desired service.

3. Account Linking: Click the ‘Connect’ button. A dialog window will appear, prompting you to log in with your Google account. Choose the account you want to link and then click “Allow” to grant the necessary permissions.

4. Viewing and Adding Other Accounts: After logging in, the associated accounts will be displayed in the dropdown list, and the Connect button will change to “New Connect,” allowing you to add any additional accounts.

For more information,

Ad export Options

The Connected-Stories platform offers several Ad Export options, tailored to the format you wish to export and distribute.

• Programmatic (OLV / Display): This option exports the tag in a full redirect, maintaining the content’s interactivity and dynamic features, making it ideal for programmatic campaigns.

• Embeddable Video: Exports a tag for a video that can be seamlessly embedded on external websites and platforms.

• Google Ads - Bulk Export: Enables content to be sent directly to a Google Ads account through a connector, with bulk export options for streamlined campaign management.

• DEM Export: Exports the tag for campaigns that deliver advertising content via email (Direct Email Marketing), optimized to maintain high visual quality for recipients.

If multiple tags are available, you can also download them all by clicking on "Download all tags."

NEXT:

PersonifAI