✦ - GENERATE
- sofia romanazzo (Unlicensed)
- Serena Stasi (Unlicensed)
The Multimodal Creative Studio, within the Generate section, accessed by clicking on the individual Story, represents a dynamic and innovative environment dedicated to the creation of interactive creative and engaging advertising content.
Through a patented layering technology, users can make changes to their creations using the timeline and Properties tab, thus simplifying content management and editing. In addition, Layering, even in the delivery phase, allows analytics tracking of each individual element of which the creative is made up, providing very granular insights like never before!
The creative studio offers more than 20 different placements, all conforming to IAB standards for advertising and digital content, offering a multichannel product. These formats allow the creation of dynamic and interactive stories enhanced by customizable widgets, ensuring an engaging experience for end users.
Stories that incorporate these AI-enhanced elements are referred to as GenAI Stories.
With the Creative Studio and Live Preview Suite, users can easily save and share generated content with other team members or their clients, ensuring effective collaboration.
CHOOSING PLACEMENT
Clicking on the ''Add''
button allows the user to choose the placements in which to build the creative.
The user is provided with a complete dialog with all the placements supported by Connected Stories
New Formats for Google Ads, Social Media, and YouTube (BETA)
The Connected-Stories platform has launched new renderable formats for Google Ads, Social Media, and YouTube. These formats are an addition to the standard IAB formats already available for both programmatic and reservation campaigns.
It’s important to highlight that, unlike standard IAB formats, the new formats for Google Ads, Social Media, and YouTube are not delivered via tags, so they don’t support interactivity. While interactive widgets aren’t available, you can still use a variety of widgets to personalize content.
To export, simply navigate to the Ad Export section, click Start Rendering, and then Export to download the file in .mp4 or .png format. These files can be uploaded directly to your social accounts or other compatible platforms.
This feature broadens content distribution across multiple digital channels, increasing the use cases supported by Connected-Stories and enabling the creation of multichannel campaigns.
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C-S Multimodal Creative Studio
Distribution