The Multimodal Creative Studio, within the Generate section, accessed by clicking on the individual Story, represents a dynamic and innovative environment dedicated to the creation of interactive creative and engaging advertising content.
Through a patented layering technology, users can make changes to their creations using the timeline and Properties tab, thus simplifying content management and editing. In addition, Layering, even in the delivery phase, allows analytics tracking of each individual element of which the creative is made up, providing very granular insights like never before!
The creative studio offers more than 20 different placements, all conforming to IAB standards for advertising and digital content, offering a multichannel product. These formats allow the creation of dynamic and interactive stories enhanced by customizable widgets, ensuring an engaging experience for end users.
One of the latest innovations introduced is the implementation of artificial intelligence tools, known as GenAI images and GenAI copies, designed to help users create marketing and advertising content quickly and easily and to streamline production by speeding up processes and ensuring content consistency. Through these tools, users can automatically generate customized text, images and videos by specifying desired parameters such as tone of voice and style. In addition, they can further customize the generated content by adding personalized elements and changing the format and style according to their needs.
Stories that incorporate these AI-enhanced elements are referred to as GenAI Stories.
With the Creative Studio and Live Preview Suite, users can easily save and share generated content with other team members or their clients, ensuring effective collaboration.
CHOOSING PLACEMENT
Clicking on the ''Add''
button allows the user to choose the placements in which to build the creative.
The user is provided with a complete dialog with all the placements supported by Connected Stories