✦ - IDEATE

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This section incorporates the use of Leo, a Gen AI-enhanced conversational interface that supports the user in creating the GenAI Strategy.

To interact with Leo, Start a new chat and provide him with all the details of the project you want to implement

• The product or service at the center of the marketing activity

• The specific objective and any KPIs to be achieved

• The target audience

• The focus of the message or any key information you want to convey

• Any guidance on tone of voice, cues or what to avoid

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GenAI Strategy

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✦ GENERATE