Integrations

Question: Are you integrated with Prisma?

Answer: Not currently, although it's part of our roadmap for 2022.

Question: Are you integrated with BlueKai, Krux for programmatic/dynamic strategy targeting?

Answer: Connected-StoriesNEXT implements data pipelines as a batch process, for bulk data up/download, or as a streaming process, which processes data as it becomes available to the pipeline. Bluekai data can be currently vehicled within Connected-Stories NEXT in order to allow dynamic content personalization using the DSPs as a proxy.

Question: Are you integrated with Neustar for programmatic/dynamic strategy targeting?

Answer: Thanks to our native cloud services foundation, the Connected-Stories NEXT platform can support any type of data service: real-time data streaming; time-triggered data bucket transfer; bulk data transfer. Neustar integration is currently on our roadmap while data can be currently exchanged through any type of data transfer mechanism. We also support any Neustar trackers or pixels within our ad content.

Question: Are you integrated with Adobe Audience Manager for programmatic/dynamic strategy targeting?

Answer: Connected-Stories NEXT implements data pipelines as a batch process, for bulk data up/download, or as a streaming process, which processes data as it becomes available to the pipeline. We are also an Adobe Exchange Partner and we have developed our IN/OUT connector for AAM that is currently in the alpha stage. It is scheduled for 1Q2022 submission to Adobe. C-S NEXT also supports the AAM audience taxonomy through mapping on IAB's standard audience taxonomy.

Question: Are you integrated with any additional DMP or other data sources for dynamic strategy targeting?

Answer: All DMPs data can be leveraged by the Connected-Stories platform in order to personalize video and display content on the fly using the DSPs as a proxy to leverage the incoming data in real-time.

Question: Are you integrated with LiveRamp, Viant, Neustar, Datalogix, or any other CRMs for programmatic/dynamic strategy targeting?

Answer: Through the most advanced data architecture based on a data warehouse built on the most scalable technology and data pipelines, Connected-Stories NEXT supports both bulk batch upload and data streamings. We do not currently have a server-to-server integration with Liveramp, although we can use the DSP as a proxy in order to leverage incoming data via macros.

Question: Are you integrated with Google Data Studio, Tableau, or any other visualization partners?

Answer: Connected-Stories' data architecture is organized according to the most advanced best practices. The system ingests data from clients using an elastic, serverless framework for unbeatable scalability (100sK events/sec). Raw data are stored to be the source of truth for the platform. Data transformations are processed through different pipelines depending on the latency requirements (real-time or batch processing), each transformation process is executed by a serverless auto-scaling system. The step is orchestrated by a data workflow management system based on Apache Airflow. Finally, the data warehouse is based on the high-performance petabyte database BigQuery. Native connectors are available for the most popular business intelligence tools, notably Tableau, Looker, Google Studio, and more. C-S data architecture doesn't need an extra configuration per user and it is organized to process data into 3 different tiers depending on the customers' needs: Tier 1: Data are collected to report all standard campaigns' KPIs. Tier 2: Data is collected to express all advanced features of C-S NEXT platform and monitor in near real-time fashion the status of the campaigns aim to make an opportune live optimization. Tier 3: All data collected are cleaned and arranged to best meet the user needs, data are exposed by the top performance industry-lead cloud services ready to be used with 3rd party tools with standard connectors.