Brand and Attribution Studies

Owned by Radiya Munira Khan (Unlicensed)
Jun 30, 2023
1 min read

Question: Are you integrated with Millward Brown, Nielsen, Phoenix, or other vendors?

Answer: Not directly, but we support their pixels/trackers and we enable brand studies on any creative versions. 

 

Question: Does the integration enable control and exposed brand studies including exposures to specific creative versions?

Answer: It does, although without direct API-based integration.

 

Question: Do you offer an in-house, proprietary brand study solution?

Answer: Yes, we are capable of managing Brand Studies directly via Connected-Stories NEXT, leveraging our Journey Designer in order to set up control groups and compare Connected-Stories NEXT ads performance against any standard creative (video or display) not enriched or personalized with our tools.

 

Question: Does your in-house brand study enable control and exposed methodology including exposures to specific creative versions?

Answer: Yes it does. It provides as much granularity as one can think of in order to get a thorough understanding of the performance of each creative version.